
Entrepreneurship is a project-based course designed for students interested in developing real-world business and life skills. Students will explore how entrepreneurs identify opportunities, solve problems, and create value in the marketplace. Throughout the course, students will generate business ideas, conduct market research, develop branding and marketing strategies, and create a product or service. Emphasis is placed on creativity, collaboration, communication, and adaptability. The course culminates in a final project or pitch where students present their business concept to an authentic audience.
Unit #1 - Introduction to Entrepreneurship & Idea Generation
Unit #2 - Market Research & Validation
Unit #3 - Branding & Marketing
Unit #4 - Financial Basics
Unit #5 - Product/Service Development
Unit #6 - Responding to Challenges & Failure
Unit #7 - Pivoting & Innovation
Unit #8 - Scaling & Growth
Unit #9 - Professional Skills & Career Readiness
Unit #10 - Final Business Plan
Unit #11 - Pitching & Presentation