Warwick School District

Curriculum❯Sports, Entertainment, and Social Media Marketing

Sports, Entertainment, and Social Media Marketing

Grade Levels: 10 | 11 | 12 |

Course Description

Sports, Entertainment, and Social Media Marketing is a hands-on course that explores how athletes, teams, performers, brands, and digital creators connect with fans and consumers in a competitive global marketplace. Students will learn the fundamentals of marketing while applying them to real-world examples from professional sports, film, music, gaming, influencers, and major digital platforms.

Through project-based learning, students will analyze audience behavior, build brand identities, develop promotional strategies, design social media content, and explore the financial, creative, and strategic decisions behind successful marketing campaigns. Topics include market research, branding, sponsorships, event marketing, public relations, media platforms, revenue generation, and digital analytics.

By the end of the course, students will understand how modern marketing turns audiences into fans and experiences into profitable brands—and will be able to apply these concepts to real or simulated business scenarios.

Core Curriculum Content Standards

Business, Computer and Information Technology (2012)

  • Marketing

    • GRADES 9 - 12

      • Analyze and summarize professional designations, careers, and organizations within the field of marketing, including the educational and certification requirements for each.(15.9.12.A)
      • Analyze how marketing influences today’s households, businesses, and society; including but not limited to business-to-consumer, business-to-business, and consumer-to-consumer.(15.9.12.B)
      • Evaluate the influence of members of a marketing channel, including company, intermediaries, retailer, and consumer.(15.9.12.C)
      • Reference Business, Computer and Information Technologies 15.3.12.D(15.9.12.D)
      • Research and analyze consumer behavior patterns and the effect of those patterns on business and the economy.(15.9.12.E)
      • Evaluate processes needed to obtain, develop, maintain, and improve products or services; including product development, packaging, branding, product mix, product life cycle, and product positioning.(15.9.12.F)
      • Evaluate the impacts of various pricing strategies on the consumer and businesses at the local, domestic, and global level; including penetration, skimming, supply/demand, and exchange rates.(15.9.12.H)
      • Design a comprehensive promotion plan for a product or service.(15.9.12.I)
      • Analyze data collection methods when entering into or expanding a market.(15.9.12.J)

Units

Unit #1 - Introduction to Sports & Entertainment Marketing

Unit #2 - Branding & Image Development

Unit #3 - Market Research & Understanding the Audience

Unit #4 - Social Media Strategy & Content Creation

Unit #5 - Promotion, Advertising & Sponsorship

Unit #6 - Event & Game Day Marketing

Unit #7 - Public Relations & Crisis Management

Unit #8 - Revenue Streams & Financials

Unit #9 - NIL & Athlete Personal Branding

Unit #10 - Leadership, Marketing & Storytelling Through Sports Films

Course Resources