Warwick School District

Course Description

Walking into Lincoln Financial Stadium, you ask yourself why is their name on the stadium?  You hand your ticket to the attendant and you wonder how does the Eagles’ management decide ticket prices?  In the stadium you notice the various field banners advertising several companies; you check the score of the game, Wow, yet another company name.  Who decides this?  How do they know what Eagle products to sell?  Why are all the NFL uniforms Reebok?  Who decides what games to broadcast on TV?  Learn how the sport and entertainment business industry works to meet their customer needs, and explore the planning involved in deciding what products and services to sell and how marketing affects sales. Virtual Sports Management software will help you analyze and make marketing decisions.

Core Curriculum Content Standards

Business, Computer and Information Technology (2012)

• Marketing

• GRADES 9 - 12

• Analyze and summarize professional designations, careers, and organizations within the field of marketing, including the educational and certification requirements for each.(15.9.12.A)
• Analyze how marketing influences today’s households, businesses, and society; including but not limited to business-to-consumer, business-to-business, and consumer-to-consumer.(15.9.12.B)
• Evaluate the influence of members of a marketing channel, including company, intermediaries, retailer, and consumer.(15.9.12.C)
• Reference Business, Computer and Information Technologies 15.3.12.D(15.9.12.D)
• Research and analyze consumer behavior patterns and the effect of those patterns on business and the economy.(15.9.12.E)
• Evaluate processes needed to obtain, develop, maintain, and improve products or services; including product development, packaging, branding, product mix, product life cycle, and product positioning.(15.9.12.F)
• Evaluate the impacts of various pricing strategies on the consumer and businesses at the local, domestic, and global level; including penetration, skimming, supply/demand, and exchange rates.(15.9.12.H)
• Design a comprehensive promotion plan for a product or service.(15.9.12.I)
• Analyze data collection methods when entering into or expanding a market.(15.9.12.J)

Units

Unit #1 - Marketing Basics

Unit #2 - Sports & Entertainment Means Business

Unit #3 - Wide World of Sports & Entertainment

Unit #4 - The Marketing Concept

Unit #5 - Marketing Information Management

Unit #6 - The Marketing Game Plan

Unit #7 - The Product is Sports & Entertainment

Unit #8 - Sports & Entertainment Promotion